Retail sales of daily necessities reached 386 billion yuan, and "new daily necessities" became a new trend of life aesthetics nrecentyears,withthecontinuousimprovementofpeople'slivingstandard,people'sdemandfordailynecessitieshasgraduallychangedfrommeetingbasicneedstomeetinghigherneeds.Quality,grade,becomeoneofimportantfactorsthatconsumerconsiderswhenbuyingaproduct.Accordingtodatareleasedbytheministryofcommerce,China'sretailsalesofdailynecessitiesreached386billionyuaninthefirstthreequartersof2018,up13.4percentyear-on-year.  Thestrongriseandrapiddevelopmentofthisnewcommoditymarketnaturallyattractedthecloseattentionofthecentralmedia.  Themarketfornewcommoditieshasrisenstronglyinrecentyears  InSeptember2018,mingchuangyou,achainbrandfocusingonlifeaestheticsandconsumergoods,received1billionyuanoffinancingfromtencentandhillhousecapital.InNovember,xiaomi'sconsumerbrand"xiaomiyoupin"enteredjingdongandlaunchedin-depthcooperation.InDecember,neteaseofficiallyopeneditsfirstofflinestoreinChina,whichwasstrictlyselectedbynetease.  "Economicinformationnetworkbroadcast"columnforthe"newdailynecessities"brandspecialreport  OnFebruary17,CCTVfinancialchannel"economicinformationbroadcast"columnonthehotindustrymadeaspecialreport,thereportinthe"newdailynecessities"marketinthestorenumberofthelargestnumberoffamousexcellentbrand,analyzedthenewcategoryofthemarket.  Consumers:""Ilovegoingtothesestoresbecausethedesignissomuchbetternow.""  Intheviewofyeguofu,chairmanofmingchuangyoupingroup,nowthiserais"toorichinmaterial,highlytransparentinformation,precioustime",sotheproductmustbemoreartisticdesign,betterqualitywinout.Retailhasenteredthe"product-centerederaofsmallbutbeautifulselection",andconsumersdonotwanttobeoverwhelmedbyalargenumberofgoods."selection"cansaveconsumersalotoftime.  Therefore,inthenameofexcellentproduct"threehighthreelow"(highappearancelevel,highquality,highefficiency;Lowcost,lowgrossmargin,lowprice)productsecret,highappearancelevelrankedfirst.Mingchuangyouhasbeentodesignasthedrivingforce,theformationofanexcellentdesignerteam,exploretheautomaticproductdevelopmentmechanism,constantlypromotetheupgradingofproducts.  NewdailyusebrandadvocateadvocatetwoCARDS:designbeautyandchangefast  Forinstance"economicinformationcoupletisbroadcast"a"watercube"watercupthatthecolumnintroducestechnically,havecleverdesignideaalready,comparegeneralcongenerictotasteagainmuchpractical.What'smore,thiskindofdesignfullofcautioncanbeseeneverywhereinthestoresoffamousandexcellentproducts,anditisdifficultnottoarouseconsumers'interest.Andsuchasenseofdesignandqualityofagoodproduct,andwasagoodproductwith"lowgrossprofit"limitedinaveryhighcostperformance.  Yeguofusaid:"althoughthegrossprofitofthiswatercubecupisonly1yuan,butayearcanbesoldinstores10million,acupwillearn10million,donotlookatacup1yuanprofitisverylowisnotwillingtodothisthing.  Mingchuangyoucansell10millioncupsayearinitsstores  Andthefactthatconsumersareabletocome"almostonceaweek"meansthatstoresmusthavenewproductsonthemarketwithinthatweek.Otherwise,itisthesameproducteverytime,soisitnecessaryforconsumerstochooseandbuyinthestore?Nohighfrequencyofconsumption,toacertainextent,alsomeansthelossofstorecustomerflow.  However,mingchuangyouproductsolvedthispotentialproblemthroughthemethodofrapidchange,andrealizedwhatcaojun,directorofBeijingchaoyangJoyCityoperationdepartment,saidintheinterview:"smalldailychemicalproductsinthisstorecanformafeelingofcollection,drivingmanypeopletotheshoppingcentertobuyconsumption.  Chenxin,headofthedigitalelectricalappliancecategory,toldtheeconomicinformationnetworkreporter,thesameis59yuanofproducts,theywilldeterminefromthenumberofshopsandaveragedailysalesperstoretoleavethelayouttowhichproduct.Inmorethan3000storesaroundtheworld,the"lifeanddeathpower"ofalldigitalproductssoldbymingchuangyoupinisdiscussedanddecidedbytheirteamatthequarterlymeeting.Andaftercombingeachtime,caneliminatetheproductofabout20%.  Undersuchrapidproductiteration,mingchuangyoupinsuccessfullyachievedtheconsumptionfrequencyof1-2timesaweek,muchhigherthanmostbusinessforms,andtheannualsalesvolumealsobasicallyachievedagrowthof50%.Bytheendof2018,mingchuangyoupinhadsetupmorethan3,500storesin79countriesandregionsaroundtheworld,withitsannualrevenueexceeding17billionyuan.  Thevigorousdevelopmentof"newdailynecessities"haspromotedthe"return"offoreigntradecontractmanufacturerstomakemoney  Sinceitsinception,thecompanyhasadheredtothe"product-centered"strategyunwavering.Andagoodproductcannotdowithoutgooddesignononehand,ontheotherhandalsocannotdowithoutgoodsuppliernecessarily.Anexperiencedandreliablesupplierisindispensabletothebrand.Therefore,onthelistofglobalsuppliersofmingchuangyou,therearenotonlytheworldfamoustopsupplierssuchasyingtreyandchihuatun,butalsomanydomesticOEMfactoriesspecializinginhigh-qualityexportproducts.  ThesecondkindofOEMfactoryonlycooperatedwithforeignbrandsforalongtimebeforetheriseofthedomesticnewdailyusemarket,andtheyaremoreadaptedtothehighqualityrequirementsofforeignproducts.However,theriseoflocalhouseholdbrandsandthetappingofthepotentialofthedomesticnewdailynecessitiesmarketallowthemtoseethedevelopmentspaceofthedomesticmarketand

2018-06-25

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People who know how to live are using creative home life daily necessities and department store shelves Thedesignthatshowsoriginalityso,orderlykitchenstructure,bringmoreconvenienceforkitchenlifeundoubtedly,canletyourhomelookbeautifulmuch.

2018-06-25

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